Joey was recently honoured to meet HRH Prince Charles at the Edinburgh leg of Start, a new charity launched by the Prince to promote sustainable living and recycling.

As the Prince is very committed to this issue, he was very interested in Joey's ethos of creating high fashion from items that are too often discarded. He was also delighted to receive the gift of a bag Joey had crafted especially for the Duchess of Cornwall. Joey's thoughtful design choice of using recycled tweed fabric set off by a horseshoe alludes to the Duchess being known as a countrywoman with a great love of the outdoors.


The Start in St Andrew Square festival was a great opportunity for Joey to promote his unique brand of style, by showing his expertise in remodelling and customising old and unwanted pieces, then turning them into the quirky new items his fans love. With an audience of nearly 50,000 visitors over 3 days, we're sure his fan base has grown!

Start is a national charity and is supported in Scotland by Scottish Business in the Community. Their website offers some good ideas on how to be more environment friendly. Even making small adjustments every day can make a big difference, so why not try a few out?